The Truth About Aging: Why Real Education Beats Marketing Spin Every Time

By Dr Alisa Roddick-Lanzilotta

Why a collagen business is going to tell you that collagen can’t do everything!

Aging is big business. Everywhere you look, there’s a new miracle cream, supplement or treatment promising to erase wrinkles, boost energy and “turn back the clock.” But here’s the thing, most of it is marketing spin designed to prey on women’s insecurities rather than genuinely help them.

And nowhere is this more apparent than in the conversation around perimenopause and menopause.

The truth? Women deserve real education, science-backed insights and honest conversations about what’s happening to their bodies, not empty promises wrapped in pretty packaging. Because when you have the right information, you can make the best choices for your health, confidence, and quality of life.

Why Perimenopause is a Knowledge Gap

For something that happens to every single woman, menopause (and the years leading up to it) remains shockingly misunderstood. Many women enter peri-menopause, the stage before menopause when hormone levels begin fluctuating, without realising what’s happening.

Doctors often brush off symptoms. Media fixates on hot flushes while ignoring the bigger picture. And the wellness industry? It bombards women with quick fixes that rarely address the root of the issue.

So, what happens?

• Women suffer in silence, feeling exhausted, moody and unlike themselves.
• They fall for “anti-aging” gimmicks instead of getting real solutions.
• They don’t know what to ask for when they see a doctor.

The result? Too many women navigating this critical life stage without the right support, physically, emotionally or mentally.

Cutting Through the BS: What Women Really Need

Instead of empty promises, as women we need facts. We need to know:

• What’s actually happening in our bodies: fluctuating estrogen, cortisol spikes, metabolic shifts, muscle loss.
• Which lifestyle changes make a difference: nutrition, strength training, sleep optimisation and stress management.
• Which supplements and treatments are backed by science: because no, collagen powder alone isn’t going to “fix” menopause.
• How to advocate for ourselves in the doctor’s office: understanding HRT (hormone replacement therapy), holistic options and health red flags to watch for.

The Problem With “Anti-Aging” Hype

The term “anti-aging” itself is flawed. It makes women feel like aging is something to fight rather than embrace with strength and knowledge. The obsession with looking younger often overshadows the more important goal: feeling strong, capable and vibrant at every age.

Of course, taking care of your skin, hair, and overall appearance is great, but actual vitality comes from within. A well-nourished body, good mental health and an active lifestyle do more for longevity than any overpriced serum ever will.

Taking Back Control

Women in their 30s, 40s, and beyond deserve more than marketing gimmicks. They deserve education, empowerment and solutions that actually work. That starts with:

• Learning from experts who prioritise science over sales.
• Asking the right questions whether it’s about hormones, nutrition or exercise.
• Supporting brands and professionals who are transparent, and evidence based.

When people are informed, they make better choices. And better choices mean better health, better energy and better lives not just for today but for decades to come, and isn't that really the goal?

Aging isn’t the enemy. Misinformation on women's health is.

It’s time to change the conversation.

Grab Your Besties —This Is the Night You’ve Been Waiting For!

Midlife and menopause don’t come with a manual — but we’ve got the next best thing.

Join the fabulous Petra Bagust and Niki Bezzant for HOT MESS: Navigating Midlife & Menopause, a hilarious, heartwarming and wisdom-packed night made just for YOU.

This fun night is about hosting the important conversation for women navigating midlife and menopause (and those who love us!), blending humour, heart and practical wisdom. Join us at a Sudima Hotel near you for an unforgettable night of connection, inspiration and information.

At Everee Women, we believe that every stage of a woman’s life deserves the right support, education and honesty. That’s why we’re proud to sponsor the Hot Mess Tour because knowledge is just as essential as nutrition when it comes to navigating this transformative time. Our Mission at Everee Women is to empower women with science-backed solutions, expert insights and open conversations that break the stigma around women’s health. We are done with ideas about ‘anti-aging’ and are here to support women in embracing aging well. Nothing epitomises that value more than the work Niki Bezzant and Petra Bagust do in creating an informed and open environment to REAL women’s health.

Tour Dates & Locations:

• Christchurch: Friday, 4 April 7.30pm – Sudima Christchurch Airport
• Queenstown: Saturday, 5 April 7.30pm – Sudima Queenstown Five Mile
• Rotorua: Tuesday, 8 April 7.30pm – Sudima Rotorua Lakes
• Auckland: Wednesday, 9 April 7.30pm – Sunset Bar, Sudima Auckland City

A drink in hand, laughter in the air and insights to change your life.

Don’t miss out — tickets are selling fast and, given the intimacy of some of these venues, seats are strictly limited! Book now and bring your meno-posse!

We hope to see you there.

BOOK NOW